The fact remains that getting people right is not what living is all about anyway. It’s getting them wrong that is living, getting them wrong and wrong and wrong and then, on careful reconsideration, getting them wrong again.

量子力学的教训是，我们必须修正我们对现实的经典观念。

别让他人看到你流血。

积聚的水如果不深，就无力浮起大船。倒一杯水在堂前的凹地，芥草浮在上面就是小船了，放一只水杯在上面就动不了了，是因为水浅而船大。聚集的风如果不大，就无力载负巨大的双翼，因而大鹏扶摇而上九万里，疾风在下面劲吹，然后才能凭借风力，背负蓝天而无可阻挡，才能够一路南飞。

创新不仅仅是创造新产品，而是重新构想整个消费者体验。

无论你来自市城市还是乡村，你的成功将取决于你自己的信心和坚定。

Cultural confidence is the foundation of brand confidence.

世界是残酷的，我的书反映了这一点。