Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
品牌只是一种看法，而随着时间的推移，看法将与现实相匹配。有时它会领先，有时它会落后。但品牌只是一些人对产品的集体印象。
当你收到在未来做某事的邀请时，问问自己：如果这件事安排在明天，你会接受吗？这可以筛选掉大部分事情。
自然是最好的建筑师导师。
"There is no such thing as a happy ending. There are just good places to stop."
真正的诗人是民族的先知。
Collaboration across borders and industries is the key to solving the energy challenges of our time.