成功的衡量标准不仅仅是利润，还有我们对世界的积极影响。

I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.

"The world is full of poetry. The air is living with its spirit; and the waves dance to the music of its melodies, and sparkle in its brightness."

预测未来的最好方法就是创造未来。

The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.

写作是一种生活方式，一种存在于世界的方式，一种理解世界的方式。