决策的质量不是由其结果来衡量，而是由做出决策的过程来衡量。

乳制品的未来在于将创新与对自然过程的尊重相结合。

没有人知道，也永远不会知道关于神和我所说的一切的真相；因为即使有人偶然说出了完整的真相，他也不知道；但表象覆盖了一切事物。

有时我们为某些事感到悲伤，却不愿告诉别人。我们想保守这个秘密。或者有时我们感到悲伤，却真的不知道为什么悲伤，于是我们说我们不悲伤，但实际上我们是悲伤的。

C语言古怪、有缺陷，但却取得了巨大的成功。

I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.