我们关注的是长期，而不是短期的收益。

Principles is another name for prejudice.

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.

The biggest risk is not taking any risk. In a world that's changing quickly, the only strategy that is guaranteed to fail is not taking risks.

Sustainable fishing isn't an option - it's the only way forward if we want to preserve both our industry and our oceans.

I'm not interested in fitting in. I'm interested in standing out.