If you want to be the best, you have to be able to handle the worst.

"We spend our lives waiting for the ideal moment to begin something, not realizing that the ideal moment is the one we decide to start."

We're not a punk band, we're not a pop band, we're U2.

A strong brand is built on trust, and trust is earned through actions, not words.

Do not anticipate and move without market confirmation—being a little late in your trade is your insurance that you are right or wrong.

Every performance is a chance to connect with our fans on a deeper level.

The string is a stark data structure and everywhere it is passed there is much duplication of process. It is a perfect vehicle for hiding information.