You can obsess about serving your customers/audience/clients， or you can obsess about beating the competition. Both work， but of the two， obsessing about your customers will take you further.

电影中的每一个镜头都应该有一个目的，一个存在的理由。

Identity capital is our collection of personal assets. It is the repertoire of individual resources that we assemble over time. These are the investments we make in ourselves, the things we do well enough, or long enough, that they become a part of who we are.

那是一种内在的东西，他们到达不了，也无法触及的，那是你的。