I wanted to create something that would make athletes better, and I wanted to build the best product in the world.
There are no hard distinctions between what is real and what is unreal, nor between what is true and what is false. A thing is not necessarily either true or false; it can be both true and false.
I used to walk down the street like I was a star... I want people to walk around delusional about how great they can be - and then to fight so hard for it every day that the lie becomes the truth.
The ocean is not just a resource to be exploited, but a legacy to be preserved for future generations.
The principles of conditioning apply equally to all species.