A computer program does what you tell it to do, not what you want it to do.

2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》

永远不要低估一个想法改变世界的力量。

I’m extremely willful to win, and I respond to challenges. Scoring titles and stuff like that… it sounds, well, I don’t care how it sounds – to me, scoring comes easy. It’s not a challenge to me to win the scoring title, because I know I can.

实验的语言比任何推理都更具权威性：事实可以摧毁我们的推理，但反之则不然。