Psychology should focus on how the mind helps us adapt to our environment.
I want to stand as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center.
生存的唯一方式就是讲述这个故事。
When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.