创新常常来自于重新思考平凡的事物。

最好的设计是那些能解决问题而不会带来新问题的设计。

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

海洋保护不是对业务的限制，而是其未来的基础。