The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.

The world is a complicated place, and I try to reflect that in my writing.

梦魇是相信恐吓人们是刺激他们发奋的最好办法，或是环境越残酷，就会有越多人接受挑战。你必须想，你的理想父亲是怎样的？你的理想父亲往往是严厉又温和的，虽然这界限很难画定，我们社会需要的模范性人物是像一个理想父亲，不要走极端，不要完全集权、纯粹纪律，也不要模糊马虎，乱无规章。

Efficiency in resource use isn’t just good for the planet—it’s good for business.

人不仅是一种生物存在，也是一种历史存在。