"Every place has its secrets, if you know how to look."
If you do what you've always done, you'll get what you've always gotten.
所有有效广告的秘密不在于创造新的、巧妙的文字和图片,而在于将熟悉的文字和图片置于新的关系中。
我们应该始终遵循表象的道路,并暂时不下判断。