I like the freedom of making my own choices.

Small changes in incentives can lead to large changes in behavior.

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

I'm like a head trip to listen to, 'cause I'm only givin' you things you joke about with your friends inside your living room. The only difference is I got the balls to say it in front of y'all.