Sometimes the most important experiments are the ones that fail, because they teach us what doesn't work.
You want to be extra rigorous about making the best possible thing you can. Find everything that's wrong with it and fix it. Seek negative feedback, particularly from friends.
"The most important thing in acting is honesty. If you can fake that, you've got it made."
Every genome is a unique historical document.
Innovation is not the goal; solving customer pain points is the true meaning of innovation.