2007年：贝索斯致股东信《我们改变工具，工具也改变我们》

"The truth is rarely pure and never simple."

Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them.

比喻企业需要长期积累才能迎来爆发式增长

技术是只有在它让人们能做他们想做的事时，才会被接受。

每晚我上床睡觉，醒来时就更富有。