"Children need stories to help them navigate the complexities of life."
A non-moral use of a term does not necessarily tell us what the term means.
There is no such thing as society: there are individual men and women, and there are families.
Children totally accept — and crave — family rules. “In our family we have a rule for X” is the only excuse a parent needs for setting a family policy. In fact, “I have a rule for X” is the only excuse you need for your own personal policies.