想要得到10倍好的结果，应该通过表扬好的行为而不是惩罚坏的行为。这在儿童和动物身上尤其明显。
You’ll get 10x better results by elevating good behavior rather than punishing bad behavior， especially in children and animals.
Simple things often evoke the strongest emotions.
Success comes from solving real problems, not just chasing trends.
Decision-making is not just a logical process but also involves emotions and biases.
It's not just the ad, but the product that must be interesting.
眼睛看百步以内的东西，尚且没法看得一清二楚，而要把自己看见的就认为是实际有的，没有看见的就认为是没有的，这样的话天下所没有的东西，可就多了。