There is no perfect knowledge which can be entitled ours, that is innate; none but what has been obtained from experience.

我总是相信，如果你陷入困境，也许事情并不顺利，你会变得更强大。

2001：贝索斯致股东信《我们始终坚持现金流为王》

I don't do things for the reaction or the accolade. I do things because I love doing them.

Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

最大的安逸，就是知足乐和；最大的危险，就是多言致祸；最为可贵的，就是无欲无求；最为卑贱的，就是贪欲过多；最大的快乐，就是乐善好施；最大的痛悔，就是贪图钱财；最大的长处，就是足智多谋；最大的短处，就是自负自矜；最大的聪明，就是体察天功，最大的昏暗，就是不明征兆。

Stay hungry, stay foolish.

每一本书都是一扇通向另一个世界的门，每一个读者都是穿越它的旅行者。

The only limit to our realization of tomorrow will be our doubts of today.

最好的皮革讲述着一个关于工艺、道德和时间的故事。

"Reading should not be presented to children as a chore or duty. It should be offered to them as a precious gift."