We are not in the coffee business serving people, we are in the people business serving coffee.

Profit and purpose can coexist. A successful business must also be a force for good.

我不需要理由去勇敢。

牛马生着四足，这是天性；给马戴上笼头，给牛穿上鼻绳，就是人为。所以说，不要人为毁灭天性，不要用故意造作去毁灭天命，不要以德行去为名利殉葬，谨守天道勿使丧失，这就叫返归本真。