The secret to success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.

如果名分不正理论上便讲不通，理论上讲不通，事情便办不成；……因此，君子给某种事物起名字时，就一定要在理论上讲得通，在实践上就一定能行得通。

最好的市场设计是那些能减少参与者不确定性的设计。