It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.
Collaboration is the root system of progress in sustainable forestry.
Behavior is not just a response to a stimulus, but is guided by expectations and purposes.