你不能仅仅问顾客他们想要什么，然后试图满足他们。等你把产品开发出来时，他们可能已经想要新的东西了。

Happiness is beneficial for the body, but it is grief that develops the powers of the mind.

Fiction is like a spider's web, attached ever so lightly perhaps, but still attached to life at all four corners.

We must invest in research and education to ensure the next generation is equipped to lead the industry forward.

理论物理学实际上是哲学。

2015年：贝索斯致股东信《全世界对失败最宽容的公司》

我不想成为别人，我想成为最好的自己。