2002年：贝索斯致股东信《同时提供领先世界的用户体验，和价格最低的产品》
"Illustrations should whisper secrets to the reader, not shout the obvious."
The safest way to try and get what you want is to try and deserve what you want. It’s such a simple idea. It’s the golden rule so to speak. You want to deliver to the world what you would buy if you were on the other end.
我们根据世界对生存的效用性来感知它。
真正的发现之旅不在于寻找新的风景，而在于拥有新的眼光。
The job of the artist is always to deepen the mystery.
