Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

摆脱诱惑的唯一方法就是屈服于它。

颜渊感叹地说：“老师的学问越仰望越觉得高耸，越钻研越觉得深厚；看着就在前面，忽然却在后面。老师步步引导，用知识丰富我，用礼法约束我，想不学都不成。

生活充满不确定性，而这正是它有趣的地方。

Reputation is what other people know about you. Honor is what you know about yourself.