2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》
逻辑后果是愚者的稻草人，却是智者的灯塔。
The only limit to our realization of tomorrow is our doubts of today.
Today is cruel, tomorrow is crueler, and the day after tomorrow is beautiful, but most people will die tomorrow night and won't see the sun of the day after tomorrow.
Success is not the result of spontaneous combustion. You must set yourself on fire.
信心不是乐观或悲观，也不是性格属性。它是对积极结果的期待。
恐惧不是真实的。它是你创造的思想的产物。