An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.

勇气是面对恐惧时的坚持。

I'm not perfect, but I'm always me.

2013年：贝索斯致股东信《下放决策权以促进创新》

No individual has any right to come into the world and go out of it without leaving behind him distinct and legitimate reasons for having passed through it.

起初，这些产品都是一个大胆的赌注，明智的人(常常)担心它们无法成功。当我们在9年前推出Prime服务时，它是一种新鲜的、未经实践证明的（有些人甚至会说是鲁莽蛮干的）概念： 无论什么物品都提供两天内送货上门的服务，而客户只需支付很少的包年费用。