2017年：贝索斯致股东信《让高标准渗透公司文化》

内心开始更认真生活的人，外在也会活得更简单。

Separate the processes of creation from improving. You can’t write and edit， or sculpt and polish， or make and analyze at the same time. If you do， the editor stops the creator. While you invent， don’t select. While you sketch， don’t inspect. While you write the first draft， don’t reflect. At the start， the creator mind must be unleashed from judgement.

A company's values are reflected in its actions, not just its mission statement.