2015年：贝索斯致股东信《全世界对失败最宽容的公司》
写作就是背叛，背叛才能生存。
经历一番挫折，才能增长一分见识；经过一些番磨难，才能增一分度量；省一分利益的经营，而多一分道义；能学一分退让，可得一分便宜；去掉一分享受则减少一分罪过；对事物多一分认识，而多一分物情。
We don't just sell beverages—we sell moments of refreshment in people's lives.
"The great secret that all old people share is that you really haven't changed in seventy or eighty years. Your body changes, but you don't change at all."