"Every story has a beginning, a middle, and an end, but not necessarily in that order."

I am not interested in the unique, but in the banal.

A story is not like a road to follow...it's more like a house. You go inside and stay there for a while, wandering back and forth and settling where you like and discovering how the room and corridors relate to each other, how the world outside is altered by being viewed from these windows.

Decision-making is not just a logical process but also involves emotions and biases.

人们在他们的商品中认识自己；他们在汽车、高保真音响、错层式住宅、厨房设备中找到了自己的灵魂。