"I'm not here to fit in. I'm here to stand out."

2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》

What you get by achieving your goals is not as important as what you become by achieving your goals. At your funeral people will not recall what you did； they will only remember how you made them feel.

The closer you are to death, the more alive you feel.

写小说就像回忆从未发生过的事情。