The key to nudge is to make the desired behavior more salient, easier, and more attractive.
推动的关键是使期望的行为更加突出、更容易和更有吸引力。
The key to credible causal inference is not just the method, but how well the method fits the question at hand.
Efficiency is doing things right; effectiveness is doing the right things.
你必须相信你的想法，并愿意在众多挑战中坚持下去。
最好的投资是押注消费者行为的变化。
Charity begins at home, and justice begins next door.