The consequences of this problem make themselves felt in bookshops. When you go to a large bookshop and look at the self-help sections, as I sometimes do -- if you analyze self-help book sproduced in the world today, there are basically two kinds. The first kind tells you, "You can do it! You can make it! Anything's possible!" The other kind tells you how to cope with what we politely call "low self-esteem," or impolitely call, "feeling very bad about yourself."

Customer needs are always our primary driving force.

True strength comes from overcoming the obstacles we thought we couldn't get past.

聪明人说话，是因为有些话要说；蠢人说话，则因为要说些话。

The most powerful element in advertising is the truth.