从前庄周梦见自己变成蝴蝶，一只翩翩飞舞、快乐自由的蝴蝶。不知道自己本是庄周。顷刻间醒来，惊疑地发现自己仍是庄周。不知是庄周做梦变成蝴蝶，还是蝴蝶做梦变成庄周。庄周与蝴蝶终究是不一样的。这就叫“物化”。

To understand psychology, observe behavior in its natural context.

创新不仅仅是技术的问题；它是以创造所有利益相关者价值的方式解决现实世界的问题。

Words are wise men's counters, they do but reckon by them; but they are the money of fools.

I'm not a big fan of the word 'celebrity'. I think it's a very strange concept.