价值创新是蓝海战略的基石。

The truth is a trap: you cannot get it without it getting you; you cannot get the truth by capturing it, only by its capturing you.

The psychologist must avoid all forms of mental physics.

——1993年12月获颁诺贝尔和平奖

Virtue consists， not in abstaining from vice， but in not desiring it.

真正的企业家精神在于不断挑战现状，寻找新的机会。