Great companies don't just adapt to change—they anticipate it and shape it.

我们的认知偏差不仅仅是判断上的错误；它们是窥视人类大脑进化适应的窗口。

Quality is the lifeline of our products, and we must never compromise on it.

经验的直接内容是心理学必须考虑的唯一事实。

Virtually no idea is too ridiculous to be accepted, even by very intelligent and highly educated people, if it provides a way for them to feel special and important. Some confuse that feeling with idealism.

The act of writing is an act of optimism. You would not take the trouble to do it if you felt it didn't matter.

过去从未死去，甚至从未过去。