The more you do, the more you learn. The more you learn, the more you can do.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
"The magic of a book is that it can take you anywhere, even if you're just sitting in your room."
The most important word in science is not 'Eureka!' but 'That's funny...'