在危机时刻，透明度建立信任。
In times of crisis, transparency builds trust.
A man who dares to waste one hour of time has not discovered the value of life.
2012年：贝索斯致股东信《长远思考才能做到不可能的事情》
性能的关键在于优雅，而不是大量的特殊情况。
The cost of inequality is borne not just by those who are disadvantaged but by society as a whole.
过去是一个陌生的国度；那里的人做事方式不同。