我们行业最大的挑战不是技术上的，而是改变思维方式。
The biggest challenge in our industry is not technical—it's changing mindsets.
如果你总是做你一直在做的事情，你会得到你一直得到的东西。
The things we admire in men, kindness and generosity, openness, honesty, understanding and feeling, are the concomitants of failure in our system. And those traits we detest, sharpness, greed, acquisitiveness, meanness, egotism and self-interest, are the traits of success.
Exploring the unknown is an eternal pursuit of humanity.
I stand up for what I believe in and I don’t back down.
简单的事情应该简单，复杂的事情应该可能。
2008：贝索斯致股东信《逆向工作法 VS 技能导向法》