Always ask: How can we do better? Then act on the answer.
永远要问：我们怎样才能做得更好？然后付诸行动。
意识不是一个实体而是一个过程
The most valuable asset any company has is its people.
The greatest tragedy in mankind's entire history may be the hijacking of morality by religion.
Every tree we plant today is an investment in tomorrow's clean air and healthy ecosystems.
Let me be very clear: We at Apple reject the idea that the benefits of technology are limited to the privileged few.
In all affairs， it's a healthy thing now and then to hang a question mark on the things you have long taken for granted.
做这件事的唯一方法就是去做。