企业文化是它的支柱。没有强大的价值观，即使是最好的战略也会失败。
A company's culture is its backbone. Without strong values, even the best strategy will fail.
2009年：贝索斯致股东信《执着于用户体验》
2007年：贝索斯致股东信《我们改变工具，工具也改变我们》
Hope for the ocean begins with the courage to change.
坚持志向就像心痛一样，心思全在痛处，哪有时间说闲话、管闲事。
The best way to predict the future is to invent it.
The act of writing is an act of self-discovery.