Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
战略是关于做出选择和权衡；是关于刻意选择与众不同。
真假的问题始终存在，但并不总是可以回答的。
When brainstorming， improvising， jamming with others， you’ll go much further and deeper if you build upon each contribution with a playful “yes — and” example instead of a deflating “no — but” reply.
设计不仅仅是外观和感觉，设计关乎如何运作。