We must fish with the future in mind, not just the present.
我们必须着眼于未来而捕捞，而不仅仅是现在。
The key to investing is to have a margin of safety.
I don't do fashion. I am fashion.
最好的发现总是发生在那些没有寻找它们的人身上。
2007年：贝索斯致股东信《我们改变工具，工具也改变我们》
If time travel is possible, where are the tourists from the future?
伟大的公司建立在伟大的产品之上，而更重要的是伟大的人。
我们最终拥有的唯一工具就是我们的智慧。
The most important principle of positive psychology is that other people matter.
The task of psychology is to map the structure of consciousness.