合作是解决复杂问题的关键。

质量是我们产品的生命线，我们绝不能在这方面妥协。

乳制品养殖既是一门艺术，也是一门科学——要尊重两者。

You have to believe in yourself when no one else does—that's what makes you a winner.

我认为重要的是要冒险，不要害怕失败。

Prudent operation is not conservatism, but responsibility to customers and shareholders.

I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.

Success isn't about being the biggest; it's about making the biggest positive impact.

"A children's story that can only be enjoyed by children is not a good children's story in the slightest."