The best books are those that challenge you.
最好的书是挑战你的书。
Greatness is not this wonderful, esoteric, elusive, god-like feature that only the special among us will ever taste. It's something that truly exists in all of us.
写作不仅仅是一种职业，更是一种生活方式。
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
The choice for mankind lies between freedom and happiness and for the great bulk of mankind, happiness is better.
美存在于观察者的适应机制中。