2016年：贝索斯致股东信《每天都要像创业的第一天那样》

The end of history will be a very sad time. The struggle for recognition, the willingness to risk one's life for a purely abstract goal, the worldwide ideological struggle that called forth daring, courage, imagination, and idealism, will be replaced by economic calculation, the endless solving of technical problems, environmental concerns, and the satisfaction of sophisticated consumer demands.

好好耕耘12个爱你的人的关系，因为这12个人远比1200万人喜欢你重要得多。

当某件事足够重要时，即使胜算不大，你也会去做。