The greatest obstacle to being heroic is the doubt whether one may not be going to prove one's self a fool; the truest heroism is to resist the doubt, and the profoundest wisdom to know when it ought to be resisted, and when it be obeyed.

Success is not measured by profits alone, but by the positive impact we leave on society.

我们的现代头颅里装着一个石器时代的心智。

2014年：贝索斯致股东信《投资那些具有无限上升空间的创意》

Money is concerned only with what is common to all: it asks for the exchange value, it reduces all quality and individuality to the question: How much?

Culture eats strategy for breakfast.