Never underestimate the power of small, consistent steps toward a larger goal.

I don’t care if you’re black, white, straight, bisexual, gay, lesbian, short, tall, fat, skinny, rich or poor. If you’re nice to me, I’ll be nice to you. Simple as that.

如果你想飞翔，就必须放弃拖累你的东西。

2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》

Don’t be the best. Be the only.

The novel is a way of thinking about the world, not just a way of describing it.

实现真正成功的唯一方法是为他人创造价值。

做出伟大工作的唯一方法是热爱你所做的事情。