The psychologist must study the mind as it is, not as it ought to be.
心理学家必须研究心灵的实际状态,而非理想状态。
To understand the mind, study its operations in real life.
The most successful companies are those that evolve with their customers.
The only way to discover the limits of the possible is to go beyond them into the impossible.
The future depends on what you do today.
We are just beginning to scratch the surface of understanding how our bodies perceive the environment.
值得读的书不是为你思考的书,而是让你思考的书。
Sometimes the simplest ideas make the best stories.