"We are all the heroes of our own stories, and sometimes the villains too."
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
A great novel is one that changes the reader, that leaves him different after the last page.
Everyone is shy. Other people are waiting for you to introduce yourself to them, they are waiting for you to send them an email, they are waiting for you to ask them on a date. Go ahead.