信任是通过提供持续的价值而建立的，而不仅仅是空洞的承诺。

The writer must believe that what he is doing is the most important thing in the world. And he must hold to this illusion even when he knows it is not true.

跨行业合作是解决全球森林砍伐挑战的关键。

挑战在于让不可见变得可见。